This Uncompelling Headline will Have You Clicking Away in 3...2...1...

I get that it's ironic that I am a copywriter, and yet my personal blog basically breaks every rule of writing scannable, interesting content that keeps readers reading and not bouncing away.

I write long blocks of text.

I often do not have a compelling headline.

I almost never have a compelling subheader.

You'd have to know me very well and be interested enough in my life to want to read through those long paragraphs. Even if you know me and like me, I bet you skim most of the long entries without reading each carefully crafted word.

And that's okay. I pretty much do it on purpose. I don't pick keywords, I don't spend long minutes coming up with a compelling subhead, I don't make sure I include bulleted lists and the right amount of white space or work to elicit the right emotion. If I'm feeling particularly gregarious, I might work harder on it, but most of the time, I have this stuff bumbling around in my head and I have to get it out in order to get my paid work done. So I write it out, do a little editing, consider adding an image and how long that will take, and then publish. Done.

Or, frequently, I don't publish. I have a LOT of unfinished drafts that I haven't deemed worthy of being published for various reasons--mostly because I'm not sure if I'll be regretting having published it in the future.

I'm not advertising anything here. I'm not trying to build a brand. I honestly don't care if I have many readers--not because I don't appreciate the people who read my blog, but because I'm not trying to be popular. I never advertise a new blog post on social media simply because I'm contradictorily outgoing enough to write publicly but still shy enough not to want too many of my personal friends to know everything that's going on in my head. If you want to read this, you'll have to find it, and while I welcome you back with open arms, I also understand that this isn't the kind of copy that sells itself.

When I write professionally, I spend time doing all the right things. Writing here lets me relax.

Ahhhhh...