Thursday, May 8, 2014

Book Report

Here are my favorite shoes, as promised:


It's a little hard to tell from the picture, but these classy Misbehave heels feature black needlework on white "leather" (all parts are man made). They remind me of Spanish blackwork, which is a style of needlework that, were I to ever pick up a needle and thread, I would very much like to try. They're comfortable, easy to wear, and always make a statement.

And now I'm bored with shoes. I want to tell you about two books which you might be interested to read. The first book is called The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised As Freedom, written by David Kupelian. I don't know anything about the author other than through this book, but it is obvious that he identifies himself as a Christian who believes in right and wrong. Either you find that blatant bias annoying or refreshing. Personally, I don't have an issue with it at all, being a believing Christian myself who goes to church every Sunday and tries to live her religion every day of the week. Kupelian goes through ten areas in politics and society where concerted marketing efforts have been made to turn what was once unacceptable into something to be tolerated and celebrated. There were people who are the "they" to whom we like to refer, and Kupelian points out who they are and quotes them directly. "They" did actually plan and execute campaigns to change the American mindset about things like homosexuality, what teens should worship to be cool, the importance of marriage and nuclear families, abortion, public education, and more.

I couldn't read half the chapter on abortion. I just couldn't stomach it after a while. The rest of the book was truly disturbing as well, but the lies that were told to the public in an effort to make abortion legal and the description of ripping a baby apart while it is still in the womb made me so sick I had to skip to the next chapter. But even if you also can't read that entire chapter without wanting to cry your eyes out and call upon God to blast our world into oblivion for our sins against innocents, I would encourage you to pick this book up and make yourself that much more immune to the seductive pull of carefully planned marketing campaigns that call evil good and good evil.

The other book is more cheerful. I had seen it referenced in an article I recently read, and when I was at the library yesterday wandering through the non-fiction section, I noticed its sunny yellow cover at the end of a stack. Happily, I picked it up and started reading it as soon as I got home. I'm only two-thirds of the way through, so I haven't quite finished it, but it's a tremendously fun and interesting read. It's called The Power of Habit: Why We Do What We Do in Life and Business, by Charles Duhigg.

I've read quite a number of books on habits, but this is one of the best that I've read. I love books that explore the whys and wherefores instead of just telling me what to do. Duhigg, whose writing is engaging and informative, divides his book into three parts: the first part explores "the neurology of habit formation" and goes into depth on how Pepsodent toothpaste and the marketers of Febreze were able to turn what looked like total product failures into national obsessions through the science of appealing to how Americans create habits. Part 2 delves into the habits of corporations and organizations, showing how changing the habits of the individuals in just one aspect of an organization can create a ripple effect of changes in other, unrelated aspects. Duhigg uses the story of Paul O'Neill (former treasury secretary) and what he did to turn struggling Alcoa, an aluminum company, into one of the largest companies in the world (hint: he used heightened safety standards). And finally, the third part looks into the habits of societies.

If I've made it sound dry and boring, let me assure you that it is most definitely not. In fact, I'm ending this blog post just so I can go and read it some more. Don't call, don't come over until I'm done.


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