Intelligence is Relative

I had a happy moment today: as I was preparing to write a blog post for a sewer repair company, I decided to check the client's website for some specific information. As soon as I saw the website, I knew it had been created by the company I work for (that isn't always the case. Some clients pay for SEO without also wanting us to write their websites). I started reading it and immediately noted how well-written it was. Then I realized that it sounded like something I would have written. Curious, I looked it up, and sure enough, I was the author of the text, which had been completed back in April of this year.

That may sound like bragging, but it's really not. If you've read as many amateur websites as I have, you'll note that far too many of them contain a large number of astounding spelling and grammar errors. They also might be terribly long-winded or frustratingly uninformative. My job is to answer a potential customer's questions about what the business can do for them in a clear and concise manner, highlighting relevant information, and making it all very easy to scan in about 10 seconds or so. I also have to include at least 350 words per page, even if the current website from which I must glean information is scanty at best. Yeah, it's a hard, hard job I do.

Anyway, as I was reflecting with some pride on that, I ran some errands and stood in a line or two at stores. Then later, when I went to pick up the girls from school, I looked down and noticed my sweater had been inside-out the entire time.